Ads have even invaded Firefox’s URL bar now
After adding a new suggested search result feature to its browser earlier this month, ads have now started appearing in Firefox’s address bar when US users search the web.
According to Mozilla, this feature was first introduced with the release of Firefox 92 in September to fund the development and optimization of its browser. The company provided more details about Firefox Suggest in a supporting document, saying:
“Starting with Firefox version 92, you will also receive new, relevant suggestions from our trusted partners depending on what you are looking for. No new type of data is collected, stored or shared to make these new recommendations. “
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If contextual suggestions are enabled, Firefox Suggest will display links from its trusted partners directly below search results when searching the web from the browser’s address bar. While these links may be handy for users and will help Mozilla fund the ongoing development of Firefox, at the end of the day, they’re still technically advertisements.
After updating to the latest version of Firefox, the browser will display a pop-up window asking if you want to enable “pop-up suggestions” or adjust your settings. While many users can just turn on Firefox Suggest without really knowing what the feature is for, luckily you can turn it off after the fact.
To do this, you must first click on the hamburger menu of the browser and select Settings. From there click on Privacy and Security in the sidebar and scroll to Address bar – Firefox Suggest. To deactivate the feature, you must deselect contextual suggestions as good as occasional sponsored suggestions check box.
Mozilla distinguished its browser from Google Chrome and Microsoft Edge by positioning Firefox as a more privacy-conscious alternative. However, showing ads in the search bar that exploit a user’s location can be off-putting to those who have the browser installed for its privacy and security features.
We’ll have to wait and see whether or not Mozilla continues its work on Firefox Suggest but until then, at least, you can turn off the feature in Firefox settings.
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