Amazon plans to launch Alexa.com, an online traffic analysis service from the old days of the Internet.


It’s the end of an era.

Amazon has announcement that it will close Alexa.

No, Amazon is not shutting down the popular voice assistant found in its home tech products like the Echo Dot. The e-commerce giant is closing its doors Alexa.com, an online service that the vast majority of Amazon customers are probably unaware of.

For old-school internet users, however, Alexa.com has long been a staple of the World Wide Web.

Alexa Internet, Inc. was originally founded in 1996 and later acquired by Amazon in 1999 for a quarter of a million dollars in stock.

A screenshot of the best websites in April 2009.
Credit: Screenshot / WayBackMachine

The company provided web traffic analysis services based on the data it extracted from users who installed the Alexa toolbar for their Internet browser. Alexa then replaced the toolbar with browser extensions and a combination of other methods to determine website traffic statistics.

However, Alexa’s most popular feature was its Global Rankings, which listed the most popular websites around the world based on their traffic stats. Alexa’s World Rankings were commonly used by the media when citing the popularity of a website.

screenshot of top sites ranked by alexa.com

A screenshot of today’s top websites according to Alexa.com
Credit: Screenshot / Amazon

“Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach and convert your digital audience, we made the difficult decision to remove Alexa.com on May 1, 2022,” reads. one at the end of Amazon. Service notice posted on the Alexa.com website. “Thank you for making us your go-to resource for content research, competitive analysis, keyword research and more.”

While Amazon says it will shut down the service in May 2022, the website has apparently already shut down for non-subscribers. All of its free features, such as Global Rank, have mostly been removed from the website. There is only one login page left allowing paying users to access their data, as well as top 50 websites.

It seemed a little strange, especially in recent years, that Amazon had an extremely popular consumer product named Alexa, which can be found in millions of homes, and they owned the domain name Alexa.com. Yet, they continued to use the URL for their highly specialized web traffic product.

While Amazon hasn’t announced any plans for Alexa.com, it wouldn’t be surprising if they started using it for the virtual assistant.


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