Avocados From Mexico Unveils Knowledge Hub, the Internet’s Most Comprehensive Resource for Avocado Data | Texas News
DALLAS, December 14, 2021 / PRNewswire / – This month, if you buy a lawyer in United States, it is almost certainly the brand Avocados From Mexico. It is not surprising that the best-selling brand of avocados accounts for over 99% of the volume of avocados in United States during the month of December1. Now, the powerhouse wants to share the information that guides the category, ensuring that critical information is widely available across the industry. With nearly 50 educational infographics, the new Knowledge Hub provides a holistic illustration of how and why consumers are buying, ordering and eating a growing number of Mexican avocados.
Since the creation of Avocados From Mexico in 2013, they have become the largest distributor of avocados in United States, with a record of imports for the 2020/2021 season at 2.4 billion pounds of avocados (that’s a whole bunch of guac). And the winter months in the United States are essential for the brand, as nearly all avocados found in grocery stores in December 5 – January 2 will come from Mexico due to the unique soil and climate of the region which allows avocados to be grown year round1.
Avocados From Mexico this year launched the distinctive digital knowledge center based on the growing information needs in the category. For more than six years, Avocados From Mexico and brand partners have been conducting ongoing research studies to better understand everything about avocado, from consumer behavior, attitudes and uses to barriers in the buying journey. And much more. The information available on the Knowledge Hub is the first of its kind in the category and will provide retail, restaurant and media partners with information to help them optimize business strategies, achieve product goals, to stimulate purchases and overcome obstacles.
The Hub provides different information for different types of users and allows:
âResearch is critical to our success at Avocados From Mexico, and understanding the market, consumer preferences and barriers to buying helps us put in place more informed, data-driven strategies. new knowledge center, âsaid Steven klingele, Attorneys for the Director of Research and Analysis of Mexico. âI am excited to be able to provide a truly unmatched foundational resource that contains the most valuable information, helping Partners better understand the needs of their customers and consumers and ultimately helping drive business results across the category. . “
To visit the AFM Knowledge Hub, visit http://www.afmmarketinsights.com and to learn more about AFM, visit www.avocadosfrommexico.com, Facebook (www.facebook.com/AvocadosFromMexico) or Twitter (@AvosFromMexico).
About avocados from Mexico
Avocados From Mexico (AFM) is a wholly owned subsidiary of the Mexican Association of Hass Avocado Importers (MHAIA), incorporated for the purposes of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Association of Producers-Exporters of Avocados and Packers of Mexico (APEAM) have combined resources to fund and manage AFM, with the intention of delivering a targeted, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas.
1 HASS Avocado Panel Volume Actual Data and Data Projections, 2020/2021
2 AFM Fresh vs. Processed – november 2020
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SOURCE Avocados From Mexico