IndexNow now officially shares URLs between Microsoft Bing and Yandex

The Microsoft Bing team said that the IndexNow protocol is now in a place where participants share submitted URLs, which means that if you use IndexNow to submit URLs to Microsoft Bing, Microsoft will immediately share those URLs with Yandex, the company. announcement.

Co-sharing URL. IndexNow’s promise was to submit a URL to a search engine via this protocol and not only will that search engine immediately discover that URL, but it will also be discovered on all other participating search engines. At present, it is only Microsoft Bing and Yandex, but Google is exploring the use of this protocol.

Microsoft has stated that “the IndexNow protocol ensures that all URLs submitted by webmasters to any IndexNow compatible search engine are immediately submitted to all other similar search engines. Due to co-sharing of submitted URLs to IndexNow compatible search engines, webmasters only need to notify an API endpoint. Not only does this save webmasters time and effort, it also helps search engines discover, making the Internet more efficient.

Microsoft said Bing “has already started sharing IndexNow URLs with Yandex and vice versa, with other search engines following suit in setting up the required infrastructure.”

When this was first launched, participating search engines didn’t yet start sharing URLs – but now they are.

IndexNow API. Additionally, you no longer need to submit URLs to or changed & key = your -key. also directly accepts these submissions at

Microsoft Bing updated this help document to make it easier to figure out how to configure this to one of the urls mentioned above.

80,000 locations. Microsoft said 80,000 websites are now using IndexNow for URL submission. “80,000 websites have already started publishing and reaping the benefits of faster submission for indexing,” the company said. Last November, the company said 60,000 of these websites were using IndexNow directly through Cloudflare, which added a toggle button to enable this feature for websites using Cloudflare.

Additionally, Microsoft Bing recently released a WordPress plugin for IndexNow to make this process easier.

What is IndexNow. IndexNow provides website owners with a method to instantly notify search engines of the latest content changes on their website. IndexNow is a simple ping protocol that lets search engines know that a URL and its content has been added, updated, or deleted, allowing search engines to quickly reflect this change in their search results.

How it works. The protocol is very simple – all you need to do is create a key on your server, then post a URL to the search engine to notify the search engines participating in IndexNow of the change. The steps include:

  1. Generate a protocol-supported key using the online key generation tool.
  2. Host the key in a text file named with the key value at the root of your website.
  3. Start submitting URLs when your URLs are added, updated, or removed. You can submit one URL or a set of URLs per API call.

Why we care As we said before, instant indexing is an SEO’s dream when it comes to giving search engines the most up-to-date content on a site. The protocol is very simple and requires very little development effort to add it to your site, so it makes sense to implement it if you care about fast indexing. Plus, if you’re using Cloudflare, it can be activated with the flick of a switch.

Now that co-sharing URLs are enabled, you should see your content moving faster between Microsoft Bing and Yandex, hopefully other search engines adopt this protocol in the future.

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About the Author

Barry Schwartz, Search Engine Land Contributing Editor and member of the SMX Events Programming Team. He owns Rusty Brick, a New York-based web consulting company. He also runs Roundtable on search engines, a popular research blog on very advanced SEM topics. Barry’s personal blog is called Barry cartoon and he can be followed on Twitter here.

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