Links in content | Web development


















Links must use descriptive text, not a URL or “click here”. Use precise wording for the link text, so that the user has a clear idea of ​​the content at the link destination. This is a requirement for ADA accessibility.

  • Example: For more information, visit the CITS Help Page
  • Not: Visit www.umassd.edu/cits/help/ for more information
  • Not: Click here for more information

Click here makes no sense for screen readers used by visually impaired users.

When referencing a URL on papertry using the Shortest possible URL. Confirm that the URL works before printing.

When linking, click the Insert link button to reveal the options.

Internal linking

A link to a page on the university’s website is called a topic link. It is essential to link section when linking to pages in umassd.edu. You should never copy paste umassd.edu URLs as external links in your content.

  1. Type the word or words that will be linked and highlight them.
  2. Select Link > Insert Section Link.
  3. Navigate to the section and click on it.










Section links are ID-based, which means if the URL changes, the links remain intact. With section links, T4 will warn you when deleting a page that it is linked from elsewhere on umassd.edu. This greatly reduces the possibility of 404 errors/broken links.














Find the section to link to a specific page

When applying section links, T4 users will be greeted with a dialog that shows the full structure of the university website. You can often use breadcrumbs on pages to reveal where the page is in T4. If you cannot find the location of the section, contact the web team for assistance.

Users can LINK anywhere on the site, but cannot EDIT the parts to which they have been authorized to access.

external links

  1. Any page that links outside of the university’s website is called a external link.
  2. Type the word(s) that will be linked.
  3. Highlight the word(s).
  4. Select Link > Insert/edit external link.
  5. Add the URL (also known as the web address) of the site to the Url box
  6. Don’t forget to select New window from the Target drop-down list. (It is recommended that when linking to external websites, launch them in a new window so that our users can easily return to the university site.)
  7. Click OK

Email links

Link to an email address using the external link feature then inserting email: before email address: mailto:[email protected] (no space)‌

Note: The new mobile-friendly pages offer a contact content block with built-in messaging functionality.

Links to PDFs

Include the document type (PDF) in parentheses after the link text.

If the name of the PDF (as it was named in the media library) is not appropriate (unclear, too long, etc.), you can use the “change attribute” function of T4:

  1. double-click or right-click the PDF name in the text editor
  2. rename the PDF (this will not change the name in the media library)

Convert Microsoft Word and PowerPoint documents to PDF before uploading. PDF files are universally available for viewing; Microsoft documents are not.

Editing a link

Highlight the linked text and select it remove link menu item. To apply a new link, follow the instructions in Internal and external link.

Deleting a link

Highlight the link to remove. Select the remove link menu item.










The Remove Link option looks like a broken chain link.


Launch in a new window

In the Insert Link dialog box, you can set the link to launch in a new window, if you want the user to stay on the current page. Otherwise, clicking the link will take the user to the new webpage through the current browser window. You can do this for both internal AND external links. It is recommended to launch a link in a new window when you link to an external site.










Set the new link to open in a new window so your user can easily return to your page.





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