Rickrolling takes a new lease of life with a new url shortener

A face that you may or may not want to see when clicking links.

rickrolling is a majestic and revered tradition. It’s an artifact of the simpler times, when a solid internet meme might just be trickling someone into accidentally opening a video of a 80s pop star with a deep voice. Rickrolling, in 2021, now looks picturesque.

And yet, as evidenced by the existence of a Rickrolling link shortening site called Rroll.to — and the fact that “Never Gonna Give You Up” remains popular enough to have racked up over a billion YouTube views) – there is still enough life left in the old bait and switch for the internet to invest in finding ways to use it to slightly annoy others.

Rroll. To can be summed up quite easily by its slogan: “Shorten a link, rickroll your friends.” The site allows users to enter a URL, accept or adjust a Rickrolling probability percentage from the default 50% to any other variable, and then receive a shortened link which may or may not result in a redirect. towards a baritone pop star singing about love.

To test this, we used the service to embed links to some of the The AV ClubRick Astley’s past stories. For example, this one about “Never Gonna Give You Up” became the opening credits of an anime that never was. Or this one on Astley gets fired while posting on Reddit.

In order to make shortened links more usable, the site promises not to maintain the odds of hitting a Rickroll every time the URL is clicked. “Once someone has been Rickrolled by a particular link,” the site explains, “They will not be pushed by this link again in the same browser session if they click on it again.” “

With this design choice, we believe the era of link shortening services like bit.ly has come to a natural conclusion and it’s time to embrace Rroll.to as the new standard.

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